CeCe Morken

Above the Forms: Client Obsession and Tax Reform

January 18, 2018April 19, 2018 / CeCe Morken

On a long international flight last summer, I chose to watch the live action film “Beauty and the Beast” and was captured by the lyrics in the song “Be Our Guest” and the incredible customer obsession these lyrics demonstrated as...

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Intuit® ProConnect™ News

Above the Forms: 5 Principles I Learned From the Mayor of Compton

October 26, 2017October 26, 2017 / CeCe Morken

We are all focused on solving big problems: customer problems, partner problems and employee problems. Last week, I sat down with Aja Brown, the mayor of Compton, Calif. What I learned inspired me and has practical applications … from the...

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Intuit® ProConnect™ News

Above the Forms: Enhanced Security Efforts Benefit Accountants and Clients

August 10, 2017October 20, 2017 / CeCe Morken

You play a critical role in the ongoing industry-wide battle against tax fraud. That’s why I was so honored to represent Intuit® and our customers at the IRS Security Summit press conference on July 25. At the conference, we heard...

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Practice Management

Above the Forms: 3 Books to Help You Enhance Your Leadership Skills

July 7, 2017July 7, 2017 / CeCe Morken

Looking for a few cool reads this summer? Here are three books I recommend to hone your leadership skills: Essentialism: The Disciplined Pursuit of Less by Greg McKeown This was recommended to me by my personal coach, and it was...

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Grow your practice, Practice Management

Above the Forms: Going (Digital) Native: Finding Your Future Customers

June 8, 2017July 7, 2017 / CeCe Morken

Lez IRL. Need a little translation? That’s “Let’s talk about digital natives, and how we can best prepare for them as future employees and customers, with a specific focus on tweens and teens.” SRSLY. (That’s “seriously.”) What is a digital...

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Intuit® ProConnect™ News

Above the Forms: Intuit® ProConnect™ Tax Council Goes to Washington

December 28, 2016December 28, 2016 / CeCe Morken

Part of the mission of our Intuit® ProConnect™ Tax Council (PTC) is to shape the industry for the greater good of tax and accounting professionals, and their clients. That’s never been more apparent than in December, when we made a...

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Intuit® ProConnect™ News

Above the Forms: Gaining Empathy to Build On

November 23, 2016November 28, 2016 / CeCe Morken

Over the last month, as we conducted our annual in-person town halls and Unite events, I’ve had the opportunity to visit all of our Intuit® ProConnect™ Group offices in the United States and Canada. Unite events are a customer immersion,...

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Tax Law and News

Above the Forms: Expanded Security for Tax Professionals

November 3, 2016October 17, 2017 / CeCe Morken

You play a critical role in the ongoing, industry-wide fight against tax fraud. That’s why I was so honored to represent Intuit® and our ProConnect™ customers at the IRS Security Summit meeting on Nov. 3. At the meeting, we had...

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Intuit® ProConnect™ News

Step into the Future of Accounting: Insights From QuickBooks® Connect

October 26, 2016November 17, 2016 / CeCe Morken

Our world is constantly evolving, and so are the tools that we use to live, work and play. We – you, me, your friends and family, and your clients – all live in a connected world that now leverages data...

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Intuit® ProConnect™ News

Pursue Your Best Future: Step Into the Future With us at QuickBooks® Connect

September 26, 2016 / CeCe Morken

At Intuit® ProConnect™, we know that serving clients is what fuels you. Please join us at QuickBooks® Connect, Oct. 24-26, and learn how you can be an even more valuable resource to your clients while boldly evolving your firm for...

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