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Tax Pro Center > Articles by: CeCe Morken

CeCe Morken

CeCe Morken

CeCe Morken is executive vice president and general manager of Intuit® ProConnect™. In this role, she leads the team responsible for working directly with the accountants who use ProConnect Tax Online, Lacerte®, ProSeries® and related solutions to prepare clients' taxes. Follow CeCe on Twitter @cgmorken.

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    • Adeline Bertrix
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Client Relationships

Above the Forms: Client Obsession and Tax Reform

January 18, 2018April 19, 2018 / CeCe Morken
tax reformOn a long international flight last summer, I chose to watch the live action film “Beauty and the Beast” and was captured by the lyrics in the song “Be Our Guest” and the incredible customer obsession these lyrics demonstrated as...

Full Story

Intuit® ProConnect™ News

Above the Forms: 5 Principles I Learned From the Mayor of Compton

October 26, 2017October 26, 2017 / CeCe Morken
Mayor Aja Brown speaks to IntuitWe are all focused on solving big problems: customer problems, partner problems and employee problems. Last week, I sat down with Aja Brown, the mayor of Compton, Calif. What I learned inspired me and has practical applications … from the...

Full Story

Intuit® ProConnect™ News

Above the Forms: Enhanced Security Efforts Benefit Accountants and Clients

August 10, 2017October 20, 2017 / CeCe Morken
Security for tax professionalsYou play a critical role in the ongoing industry-wide battle against tax fraud. That’s why I was so honored to represent Intuit® and our customers at the IRS Security Summit press conference on July 25. At the conference, we heard...

Full Story

Practice Management

Above the Forms: 3 Books to Help You Enhance Your Leadership Skills

July 7, 2017July 7, 2017 / CeCe Morken
Helpful readsLooking for a few cool reads this summer? Here are three books I recommend to hone your leadership skills: Essentialism: The Disciplined Pursuit of Less by Greg McKeown This was recommended to me by my personal coach, and it was...

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Grow your practice, Practice Management

Above the Forms: Going (Digital) Native: Finding Your Future Customers

June 8, 2017July 7, 2017 / CeCe Morken
Digital nativesLez   IRL. Need a little translation? That’s “Let’s talk about digital natives, and how we can best prepare for them as future employees and customers, with a specific focus on tweens and teens.” SRSLY. (That’s “seriously.”) What is a digital...

Full Story

Intuit® ProConnect™ News

Above the Forms: Intuit® ProConnect™ Tax Council Goes to Washington

December 28, 2016December 28, 2016 / CeCe Morken
washingtonPart of the mission of our Intuit® ProConnect™ Tax Council (PTC) is to shape the industry for the greater good of tax and accounting professionals, and their clients. That’s never been more apparent than in December, when we made a...

Full Story

Intuit® ProConnect™ News

Above the Forms: Gaining Empathy to Build On

November 23, 2016November 28, 2016 / CeCe Morken
back-shirt-guyOver the last month, as we conducted our annual in-person town halls and Unite events, I’ve had the opportunity to visit all of our Intuit® ProConnect™ Group offices in the United States and Canada. Unite events are a customer immersion,...

Full Story

Tax Law and News

Above the Forms: Expanded Security for Tax Professionals

November 3, 2016October 17, 2017 / CeCe Morken
Security for tax professionalsYou play a critical role in the ongoing, industry-wide fight against tax fraud. That’s why I was so honored to represent Intuit® and our ProConnect™ customers at the IRS Security Summit meeting on Nov. 3. At the meeting, we had...

Full Story

Intuit® ProConnect™ News

Step into the Future of Accounting: Insights From QuickBooks® Connect

October 26, 2016November 17, 2016 / CeCe Morken
logoOur world is constantly evolving, and so are the tools that we use to live, work and play. We – you, me, your friends and family, and your clients – all live in a connected world that now leverages data...

Full Story

Intuit® ProConnect™ News

Pursue Your Best Future: Step Into the Future With us at QuickBooks® Connect

September 26, 2016 / CeCe Morken
QuickBooks Connect 2016At Intuit® ProConnect™, we know that serving clients is what fuels you. Please join us at QuickBooks® Connect, Oct. 24-26, and learn how you can be an even more valuable resource to your clients while boldly evolving your firm for...

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