CeCe Morken is executive vice president and general manager of Intuit® ProConnect™. In this role, she leads the team responsible for working directly with the accountants who use ProConnect Tax Online, Lacerte®, ProSeries® and related solutions to prepare clients' taxes. Follow CeCe on Twitter @cgmorken.
On a long international flight last summer, I chose to watch the live action film “Beauty and the Beast” and was captured by the lyrics in the song “Be Our Guest” and the incredible customer obsession these lyrics demonstrated as...
We are all focused on solving big problems: customer problems, partner problems and employee problems. Last week, I sat down with Aja Brown, the mayor of Compton, Calif. What I learned inspired me and has practical applications … from the...
You play a critical role in the ongoing industry-wide battle against tax fraud. That’s why I was so honored to represent Intuit® and our customers at the IRS Security Summit press conference on July 25. At the conference, we heard...
Looking for a few cool reads this summer? Here are three books I recommend to hone your leadership skills: Essentialism: The Disciplined Pursuit of Less by Greg McKeown This was recommended to me by my personal coach, and it was...
Lez IRL. Need a little translation? That’s “Let’s talk about digital natives, and how we can best prepare for them as future employees and customers, with a specific focus on tweens and teens.” SRSLY. (That’s “seriously.”) What is a digital...
Part of the mission of our Intuit® ProConnect™ Tax Council (PTC) is to shape the industry for the greater good of tax and accounting professionals, and their clients. That’s never been more apparent than in December, when we made a...
Over the last month, as we conducted our annual in-person town halls and Unite events, I’ve had the opportunity to visit all of our Intuit® ProConnect™ Group offices in the United States and Canada. Unite events are a customer immersion,...
You play a critical role in the ongoing, industry-wide fight against tax fraud. That’s why I was so honored to represent Intuit® and our ProConnect™ customers at the IRS Security Summit meeting on Nov. 3. At the meeting, we had...
Our world is constantly evolving, and so are the tools that we use to live, work and play. We – you, me, your friends and family, and your clients – all live in a connected world that now leverages data...
At Intuit® ProConnect™, we know that serving clients is what fuels you. Please join us at QuickBooks® Connect, Oct. 24-26, and learn how you can be an even more valuable resource to your clients while boldly evolving your firm for...